The 10 Step Guide To Branding Your Business

Download your free e-book copy of Brand Your Business Like A Pro

This e-book will provide you with 10 steps to branding your business.

This e-book covers everything you need to know about branding your business. You can pick and choose pieces of information relevant to you and take away some thoughts and ideas that you hadn’t considered previously.

Brand Your Business Like A Pro also covers topics such as:

The importance of branding

Developing an effective branding strategy

Branding your business from scratch

How to completely re-brand your business

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WHY IS BRANDING IMPORTANT?

Maintaining a strong brand is one of the most important aspects of any business – large or small, retail or B2B.

BUILDS TRUST MORE EASILY

By creating trust between your company and your target market, your current and prospective customers will know what to expect from you – a high quality, well-respected product/service.

IMPROVES BRAND RECOGNITION

Having a recognisable brand helps potential clients with their buying decision. It gives them a definitive idea of what they’re buying before they buy it, as they’ll already have an idea of what they’ll receive.

BRINGS IN MORE CUSTOMERS

Getting your branding right will result in an increase in sales from new customers. Combining a strong emotional and visual connection between your brand and your customers, with consistently good customer service, will encourage your customers to repurchase from you.

MORE THAN JUST YOUR LOGO

Every element of your business should be branded, from your company message right down to the way your employees respond to client queries. Your employees are advocates for your brand; they reflect who you are as a company just as much as the product/service reflects itself.

BRAND YOUR BUSINESS LIKE A PRO

From coming up with designs for your logo and website, to developing an effective marketing strategy; learn how to develop a stand out brand identity and get ahead of your competitors.

Brand Your Business Like A Pro also includes ten essential tips for building a successful brand, including:

Be unique
Build a great product/service
Be consistent
The customers come first
Be competitive
Be clear on your company’s goals
Think about your positioning
Don’t over-complicate things
Involve your employees
Manage your brand

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"This book has taught me the importance of branding and how it is the key to maintaining loyal customers. I’ve learnt about distinguishing my company’s brand and how to differentiate my business among the bunch, whilst creating positive perceptions of my company."

– Katherine, Marketing Manager

HOW TO MASTER BUSINESS BRANDING

This e-book can provide valuable tips on branding your business. Brand Your Business Like A Pro covers a number of topics, such as:

WHY IS BRANDING IMPORTANT?

In today’s increasingly competitive markets, get people talking about your brand.

WHO ARE YOU, AS A BRAND?

Define your brand and make an impression on prospective customers.

WHO IS YOUR TARGET MARKET?

Look deeper into your specific demographics and psychographics.

WHAT MAKES YOU STAND OUT?

Develop your USP and distinguish your brand from your competitors.

HOW WELL DO YOU KNOW YOUR PRODUCT/SERVICE?

Evaluate your strengths and weaknesses. What value added services can you offer?

HOW DO YOU WANT YOUR BRAND TO LOOK?

Your logo, tagline, website, name and colour scheme.

WHAT IS YOUR MARKETING STRATEGY?

Be prepared for staff to leave and new competitors to arrive.

CREATED BY CLINKED, FOR COLLABORATIVE BUSINESSES

Clinked is a client portal, file sharing, teamwork and collaboration platform based in the cloud. You can share files securely, collaborate on documents and manage projects internally and externally with your teams and clients.

Clinked also offers white-label branding features, so you can fully customise your client portal to match corporate guidelines and work with clients and team members within a branded workspace.

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DOWNLOAD YOUR FREE E-BOOK

Download your free e-book copy of Brand Your Business Like A Pro.

Download now