Growing your business can be a difficult and slow process. However, businesses of all sizes should take advantage of the numerous online tools available (both free and paid).
Embracing online tools can allow your company to improve its workflow, increase productivity and become a more resourceful business overall.
Listed below are 8 tools worth considering when it comes to growing your business (some are essential, some are definitely worth checking out).
A must for any business with an online presence, Google Analytics allows you to track and analyse trends in your traffic. You’ll have the ability to gain valuable insights and generate detailed reports about your website – these are essential when it comes to growing your business. For example, how many page views are you getting each month? Which landing pages generate the most hits? Who is your main user demographic?
For managing your email campaigns, Mailchimp is extremely effective for businesses of all sizes. You’ll have the ability to customise templates and campaigns, add widgets (e.g. video, social media buttons), be able to create custom lists, and have detailed reports about the success of your sent emails (click-through rate, bounce rate etc.).
If you’re looking for an easy to use system to manage your social media accounts, Hootsuite could be the ideal tool. You can organise your messages to be sent out across your social media platforms at scheduled dates and times, target your messages based on geographical location and demographic, and more. Having an active presence on social media is now essential to increasing your reach and growing your business.
Clinked is a collaboration tool and client portal. This online tool allows teams and clients to work together on projects – share documents, organise tasks, and have discussions from within the secure cloud workspace. You can white-label your portal (domain, logo, terminology etc.), and there’s also a SmartSync desktop app and mobile app which allows you to collaborate on the go.
Moz is a great tool for monitoring your inbound marketing and SEO efforts. With this subscription-based software, you can track everything from search visibility to keyword rankings, and inbound links. As well as being able to monitor your progress, you’ll also be able to see where improvements can be made (e.g. site crawl).
As well as being an obvious social media channel to set up a company page for, LinkedIn is also one of the best social media sites for growing your business by connecting with prospective clients/businesses. What’s more, LinkedIn also offers a number of business solutions that go further than just posting on your company page; for example hiring, marketing and selling.
Great for content marketing. For design beautiful sharable content, Canva could be a great tool worth looking at. This tool gives you the ability to create a variety of graphics, e.g. infographics, posters, email invitations and social media banners. What’s more, there’s also a photo editor; collage, add stickers, text and more.
Hubspot is an all-in-one inbound marketing and sales software. If you prefer to have one tool to replace your marketing tools such as Hootsuite, Moz etc. – try Hubspot. You can manage your web content, create landing pages, create email campaigns, manage your social media accounts; as well as monitor your sales, leads and other analytical data (bounce rate, views etc.).