With the rapid growth of the cloud services industry, it’s important to stand out from competitors. By being a business that is prepared to continually drive growth and efficiency, not only will white label software help you to distinguish your business within your market; but your clients, team members and business partners can all reap plenty of benefits too.
What is white label software?
White labelling (or white-label) is the process of changing the look and feel of a product/service, so that the user’s members (clients, employees, business partners) would not be able to distinguish it from being the vendor’s own service – i.e. that it’s provided by a third party that is transparent to your users.
White label software is provided by a software vendor and offers varying levels of customisation for the user.
The level of customisation is dependent on the specific solution, package and vendor; for example, where one software vendor may offer the ability to upload your own logo for free, another may allow you to completely re-skin your solution for a one-off payment (it’s important to establish this as you’re looking into a specific solution).
Did you know that 70% of businesses have at least one application in the cloud, and 16% have plans to do so within 12 months, according to a report from IDG Enterprise.
Cloud-based SaaS often means lower investment, faster implementation, and time saved as a result. However, generally, the compromise is that SaaS is only available off the shelf and is non-customisable; breaking your customer’s experience as they move from your website to the software-as-a-service.
Alternatively, implementing a white label solution can help to spread brand awareness and boost your customer satisfaction, as well as save your company time and money – so the number of benefits are even greater, compared with non-customisable SaaS.
Spreads brand awareness
White label software contributes to increasing brand awareness because you’re using the same branding on both your website and your software. As a result, this strengthens your reputation, increases your brand value and helps your company increase its client base.
Did you know that colour increases brand recognition by up to 80% (Protocol80)? White label software allows you to create consistency by having your logo, colour scheme and domain match your website.
Builds stronger business relationships
It’s never been easier to build strong business relationships after implementing white label software. You can communicate with clients, team members and business partners; all from within a branded environment, helping everyone to feel more appreciated and involved.
Creates a more professional environment
Offering white label software to your clients will show that you’re a quality, reputable and professional company; think of white label software as an extension to your existing brand. Providing them with a clean, professional workspace could even attract larger clients than you already have.
Helps existing clients to feel more secure
Introducing white label software can build trust and loyalty with your clients. It will show that you’re a company that is willing to create a secure and engaging experience for your clients.
Gives more time and money to invest in clients
The fact that it’s so much simpler to white label existing software, rather than having to start from scratch with a developer, can mean that you’re able to focus on keeping your clients happy instead.
Did you know that it costs 5% more to acquire a new customer than it does to keep a current one (SmallBizTrends)? White label software ensures that more time and money can be invested in retaining existing clients.
Focus can be on other areas of business
More focus can be put into other important areas of business. From sales, to marketing and customer retention (see the above point) – the ease of branding an existing solution can allow your priorities and efforts to remain on more important responsibilities within your business.
White label software is quick and easy to implement. You can set up your account and brand your solution in no time, especially as you’ll have support from the software vendor. If you’re looking to find out more about how to set up your own solution in three simple steps, then read our other blog post here.
If you’re interested in finding more information on how a white label solution, such as Clinked, can improve your business; go to our website and download our free e-book – Brand Your Business Like A Pro – or sign up for a free 10 day trial!